Webinar Replay – “Understand Me! Assessing the Behavioral Dynamics of Family Relationships”

In this latest interactive webinar series, we took an intentional turn to focus on using DNA Behavior to assess family relationships. Whether it’s a marriage, parent/child relationship, or extended family relationships, awareness of human behavioral factors and traits can create even more intimacy and open communication on love, commitment, finances, and more.

Hugh Massie and Lee Ellis invited special guest Brian Brogan, Director at The Initiative for Family Business at Saint Joseph’s University, to share his valuable experience. Please watch and hear their advice, experience, and personal stories, and take advantage of the special offer below the video window –

Free Download – Relationship Essentials Summary

This free download was mentioned during the webinar, and you can also download with our compliments.

It’s a quick-glance summary of the relational and connecting points for each of the 16 Traits used every day in the DNA Behavior assessment.

Download your copy




Discover the Natural Talents of Your Family

Every human is unique — and the best leaders know why this might be an advantage. Learn how embracing different talents and abilities, both our own and those of others, can lead to more effective leadership and success.

Grounded in statistical research and supported by data from millions of clients and more than 45 years of workplace experience, Lee Ellis and Hugh Massie reveal their personal stories and experience on how they’ve successfully helped organizations achieve their goals by applying practical insights on human design.

Order Your Copy in the Store

Order Your Copy on Amazon

Additional discount available for bulk orders.

“…There are few that have made significant strides on making ‘knowing yourself’ operational and real as Lee and Hugh have in this marvelous book. Reading this book is a compelling adventure. If you follow the path, you will change for the better!” Richard Boyatzis, Co-author of the international best seller, Primal Leadership and the new Helping People Change

“This is the book that I have longed for during my decades in managing talent. Having seen the positive impact of DNA Behavior on my teams, this is a must-read for leaders who desire to build strong teams by accelerating natural talents in an authentic and lasting way.” – Belva White, CPA, MBA, Vice President for Finance & Treasury, Emory University



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